
A public dare · 1 Arkansan · All-in goal $496,629
The internet
is buying ads
on the hottest
billboard on wheels
Houston wants the car. Houston’s bank account saw the cost, laughed, and left the chat. Tesla shows the thing October 15. Buy a listing for ten bucks, grab a panel, or be the menace who pays the rest. The listing is an advertisement. That is the product. The paint is the punchline. Your name, on a car that has not even been revealed, rolling around like a very expensive group chat. Somebody will try to take your spot. Take it back, or don’t. Ten dollars gets a line. A ridiculous check gets the whole car wearing your logo. Either way, the board saw you pull up.
Raised
$31
$496,598 to go of $496,629 all-in
Tesla Roadster reveal
Oct 15
Tesla posted the stream. October 15, 7:55 PM Central.
Founders Series was $250,000. That is the sticker on the receipt. Tags, insurance, and the IRS sit on top of it, on purpose.
The product
Pay to be seen
All-time is the board that stays. One dollar more takes the top. Drop your business name, a website, and a logo for the full effect.
All-time
- NameBusinessLinkLogoAmount
YOLLOOOOOO
- 2Anonymous$102Anonymous$10
- 3Mmm_budda$103Mmm_budda$10
The next all-time number one is $12. One dollar more, not $250.
Contagion
Bring the crowd
Pledge once and you get a link. The Hype Man brought in the most money. The Loudmouth brought in the most people. Both names can ride on a small plate. A wrap leaves that plate alone.
Already paid on this phone or computer? Hit Referral link recovery. A different device will not find it.
The Hype Man
Most money brought in through a link.
Nobody yet.
The Loudmouth
Most people brought in through a link.
Sponsor hall
Everyone who left a link
Any pledge with a site, a wordmark, or an X handle lands here. Not just the whales. The click count adds the website and the social link. One browser counts once for each.
- @Houston_Turley2 clicks
The invoice
Not just the sticker
Jonathan Wilke built outbid.lol, then posted the most useful spoiler on the internet: the money was coming in, and he had totally forgotten about the tax. That post is real. He has not endorsed this, nor is he affiliated with it, and he did not ask to be. outbid.lol was a slight inspiration, and that is why his name is here. We just believed him. The invoice has the car, the Arkansas bill, and a pile for the IRS, including self-employment tax, so the punchline is a car and not a letter that says you cannot afford the car.
Invoice estimate
- Founders Series, last price Tesla published$250,000The 2017 Founders Series was $250,000, paid up front, capped at 1,000 cars. The base car was $200,000. Tesla pulled both numbers and, as of this writing, has not printed a new purchase price. The October 15 reveal is the next time they might.
- Reveal buffer, if they print a higher sticker$10,000A tad, not a slush fund. If October 15 comes in under $250,000, this sits on the car as tires, PPF, and the first unplanned invoice. If it comes in wildly over, the goal moves in public.
- Arkansas state use tax, 6.5% of $260,000$16,900New vehicles at $4,000 or more are taxed at 6.5% statewide. You pay the Department of Finance and Administration when you title the car, including on an out-of-state buy. $16,900 is 6.5% of the $260,000 we are budgeting.
- Local tax, first $2,500 only$94Arkansas stops local tax on a vehicle at the first $2,500. The local piece on this title is $94. The city and county stay off the website.
- Destination$1,390Tesla’s usual destination fee on current cars is $1,390. The Roadster’s number is not published. If delivery to Arkansas costs more, it comes out of the buffer before anyone pretends otherwise.
- Title, tags, and the electric-vehicle fee$243Title $10. Registration $30, the top passenger-car band, because Tesla has not published a curb weight. Validation decal $2.50. Postage $0.50. Electric-vehicle fee $200 a year under Arkansas Code § 27-14-614. That is $243 at the revenue office, once.
- Year-one personal property tax$2,258Arkansas assesses a car at 20% of value, then applies local millage. No homestead credit on a vehicle. Year one, where this car will be titled, is $2,258. The assessor can still nudge it. The county is not a souvenir.
- Year-one insurance, estimate, not a quote$10,000A agreed-value policy on a 250 mph car is not a Camry quote. $10,000 is a placeholder so the goal is not pretending insurance is free. A real binder replaces this line.
- Wrap or logos, design and install$8,000A printed full wrap on a car this shape runs about $6,000 to $12,000 in 2026 once someone designs it, prints it, and installs it. $8,000 covers that, or a smaller set of panel logos if nobody takes the wrap. Shop sales tax is inside the number. If the real invoice is lower, the difference stays with the car.
- Federal income-tax reserve$123,763Logo spots and links are advertising, not gifts, so this pot is very likely ordinary income. Reserved at 2026 single brackets, standard deduction $16,100, assuming this is the income for the year. Not tax advice. A CPA can still change the filing. The reserve is here so the filing cannot sink the car.
- Arkansas income-tax reserve, top rate 3.7%$16,3052026 top individual rate is 3.7%. Same assumption as the federal line: single, this pot is the income, no magic deductions.
- Self-employment tax cushion$37,810If the logos are a business, Social Security and Medicare show up on top of income tax. This line is the cushion for that, on purpose. Wage base $184,500 for 2026, plus the extra 0.9% Medicare over $200,000. If a CPA says it does not apply, the leftover stays with the car. It is not a quiet bonus, and it is not optional in the goal.
- Card processing, 4%, grossed up$19,866The processor takes a cut before the deposit lands. 4% is the planning number for a merchant of record. Grossed up so every line above still clears.
Glory
What your money buys
These get you on the board. Spark is $10. Bolt is $25. $69 is Giggity. The car itself is the next section, and a wrap covers all of it.
On the car
Pick a spot. See your name.
Door sill, rocker, quarter, roof, hood, door. Real panels. An open slot is the sticker price. When a panel is full, the next logo costs $250 more. A wrap covers the other logos. It costs whatever is left on the goal, or $25,000 more than the biggest pledge, whichever is higher. Once the goal is hit, that holder keeps it for three months minimum. After that it is open, and the next wrap costs $25,000 more. The Hype Man and the Loudmouth stay on a small plate either way.


The shorter boards
Today, this week, this month
Today resets at midnight Central. The week resets Monday morning Central. The month resets on the first, Central time.
Today
Nobody yet today. Midnight Central wiped the slate.
This week
Nobody yet this week. Monday Central starts it over.
This month
Nobody yet this month. The first starts it over.
Just showed up
Newest first. A small pledge still gets a line.
- Mmm_budda$10
- Houston Turley$11
- Anonymous$10
Built so a crowd does not break it
How this stays up when the timeline notices
Hard to knock over
The site slows down anyone clicking too fast and throws out junk forms. It also sits behind Cloudflare, so a pile of junk traffic should not be able to knock it over.
Counts that do not die
The visitor count lives on this site, not in someone else's dashboard. If a traffic tool goes down, the number on the page does not go with it.
Tax is not a surprise
The goal is bigger than the sticker price on purpose. Federal tax, local tax, and self-employment tax are already in the number, so a tax bill does not eat the car.
One sentence, screenshot native
The page is built so one picture still makes sense. Pay. Climb the board. Help buy the car. The numbers are huge so a crop on X still tells the story.
Fine. Questions.
Is this a scam?+
No. It is worse: it is honest. Ten dollars buys a line on a public board. That listing is the product. The car is the reason the board exists, and the paint only happens if a car is actually bought. The goal is itemized. The board is public. If that still feels like a scam, keep your ten dollars.
Are you Tesla?+
Absolutely not. Tesla, Roadster, and related marks belong to Tesla, Inc. This is a fan with a shopping list and a domain idea. They did not ask for this.
What is Waco?+
A city in Texas. Tesla set the Roadster reveal for October 1, 2026, at 7:30 PM Central, around Waco, then moved it to October 15 because the demo has to be outdoors and the weather was bad. Tesla posted the stream for 7:55 PM Central that night. Waco is not a fee, not a person, and not a line item. The $10,000 buffer is in case the sticker they print is higher than the old $250,000 Founders price.
Who is Jonathan?+
Jonathan Wilke, @jonathan_wilke, built outbid.lol. On August 19, 2026 he posted that the site was making money and that he had, his words, totally forgotten about the tax. That post is linked on the receipt. He is not involved, not affiliated, does not endorse this, and did not ask for the shoutout. His site was a slight inspiration, and that is the only reason his name is here. The receipt exists because of that post: car, Arkansas bill, and a reserve for the IRS, including self-employment tax, so a surprise letter cannot eat the car.
Where does the money go?+
The car, Arkansas use tax, tags, the EV fee, a year of property tax, a year of insurance, card fees, and a tax reserve so logo money does not become a surprise bill. Not a yacht. Not a token.
Is this tax deductible?+
No. You are not donating to a charity, and a payment is not a gift. Every payment buys a listing. A logo, a business site, or a social handle is extra advertising on that listing. Do not deduct it.
Will the IRS come after Houston?+
If this works, yes, in the boring way. Every payment is income, not a birthday gift. The receipt reserves federal income tax, Arkansas income tax at 3.7%, and self-employment tax. The self-employment line stays. Logos and links look like a business to the IRS, and a business owes Social Security and Medicare on top of income tax. It assumes a single filer with no other income in 2026. That is a cushion, not a tax opinion. A CPA gets the real return. If the cushion is too fat, the extra stays with the car. It is not a second salary.
Can someone take my spot?+
Yes, and getting it back is not guaranteed. A car has two door sills, two rockers, two quarters, and two doors. Hood and roof are one each. An open slot is the sticker price. Once every slot is held, the only way on is to outbid by $250. Your old money stays in the fund. It does not reserve the spot and it does not come back to you. If two people hit the last slot at the same time, one gets it and the other is told to try again. The public leaderboard is different: number one is one dollar more than the biggest single pledge, and the older pledge wins a tie.
Does paying the rest wrap the car?+
The wrap price is whichever is higher: the amount left on the goal, or $25,000 more than the biggest pledge. If the top pledge is $150,000 and $100,000 is left, the wrap is $175,000. If $200,000 is left and the top pledge is $150,000, the wrap is the $200,000 that finishes the goal. A wrap paints the whole car and covers the other logos. Those spots stay on the board. They do not go on the paint while a wrap is held. Once someone has the wrap, the next person needs $25,000 more, not $250. A $300,000 wrap makes the next one $325,000. After the car goal is hit, the holder keeps the wrap for three months minimum. After that it is open. Someone can outbid it and re-wrap the car, and that new holder gets three months minimum too. The original money is never refunded.
What do I actually get?+
A public listing. Every paid buyer gets that, including a shoutout if they write one and a link if they leave a site or an X handle. Anonymous still gets the listing. It posts as Anonymous, with the amount and any shoutout. No name, no logo, no link, and no spot on the car. If no Roadster is purchased by December 31, 2028, the listing stays through that day and then ends. If a Roadster is purchased by then, it stays through December 31, 2038. A logo on the car is extra, and only if a car is bought by December 31, 2028, they still hold that spot, and the paint is allowed. The longer date does not extend the paint. One wrap covers the other logos and leaves a small plate for the Hype Man and the Loudmouth. Those names are not a check. Money past the car goal buys another listing on the same board. It does not buy a second prize or a share of any account.
What is the referral thing?+
Pledge, then share your link. Whoever brings in the most money is The Hype Man. Whoever brings in the most people is The Loudmouth. Both names can sit on a small plate if a car is painted, and a wrap leaves that plate alone. Neither title is cash, a cut of the money, or something this site pays. A person counts once. You do not count yourself. A burst from the same network stops counting, and fake traffic can be thrown out. The names move when someone else does better. 100 visitors is a spark plug. 1,000 is a signal. 10,000 is a flare. 100,000 visitors and $10,000 brought in is just a Wildfire badge.
Refunds?+
Only if Tesla officially and publicly cancels the Roadster program before December 31, 2028 and before a car is bought, or if a listing that did not break the rules is taken down before its end date. That date is December 31, 2028 if no car was purchased, and December 31, 2038 if one was. The refund is the amount actually received, minus the fee the payment company keeps. The thing you buy is the listing, and it is delivered when it posts. If no car is bought by December 31, 2028, the logo right ends and the payment is not returned. Missing the goal is not a refund. Losing a spot is not a refund. A delay is not a refund.
Who is Houston?+
One person in Arkansas with a public dare. The bank account is not taking interviews. That is the entire lore.
How does this not die the moment it pops off?+
The board lives in Postgres, not a spreadsheet. Visitor counts are ours, because outbid.lol watched its analytics vendor fall over. Pledges are rate-limited and idempotent. On a real domain this sits behind Cloudflare. Checkout should run through a merchant of record so sales tax on the card charge is their paperwork. The car’s Arkansas tax is a different bill, and it is already on the receipt.